Breathtaking alpine scenery, lavish hotels and world-class driving roads – we’ll never tire of touring Switzerland. Come snow or shine, this magnificent country offers countless incentives to return time and again.
Read on as we explore seven reasons why Switzerland remains one of Europe’s most desirable luxury holiday destinations.
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1. Natural beauty is all around you
To travel in Switzerland is to immerse yourself in a fairytale. With such captivating scenery, there really is nowhere like it on the planet.
At every turn, you’re greeted by postcard-worthy vistas. Soaring snow-capped alps, trickling waterfalls, lush green meadows, and the glistening waters of Lake Lucerne and Lake Geneva.
Naturally, touring Switzerland in winter is an adventure worthy of any bucket list, with world-class skiing, cosy restaurants and sublime sightseeing. Yet exploring Switzerland during summer is equally beautiful. The Alps truly come to life from June through September, with lush wildflower meadows and alpine lakes sparkling in the summer sunshine.
While we love these months for maximum enjoyment of our supercar fleet, it’s also the perfect time to hike, bike, kayak and golf your way through the natural beauty of Switzerland.
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2. Upscale yet understated accommodations
The premium accommodation in Switzerland is nothing short of incredible, offering grand residences and five-star opulence on a level unmatched anywhere else in the world.
We adore outstanding properties such as The Chedi – an ultra-luxe boutique ski chalet in the picturesque village of Andermatt, complete with an exceptional spa. This must-visit hotel ranks among our favourite luxury hotels in Europe, not just in Switzerland.
Equally impressive is the elegant Park Hotel Vitznau, set on the shores of Lake Lucerne. With its breathtaking lakeside setting and effortless elegance, it offers a serene yet sophisticated escape.
Other iconic properties – including The Alpina Gstaad, Zurich’s Dolder Grand, and the enchanting Suvretta House in St. Moritz – further cement Switzerland’s reputation as Europe’s ultimate destination for upscale hospitality.
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3. Impeccable service comes as standard
It’s not only the five-star hotels that amaze guests on our European supercar tour. For the discerning traveller, one of the top reasons to go to Switzerland is its culture of precision and quality, which shines through at every touchpoint of the luxury travel experience.
From the friendly and efficient service in hotels and restaurants to the reliability of its transport networks, Swiss service feels polished and designed to impress.
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4. The best and most beautiful driving roads in Europe
Of all the reasons to visit Switzerland, its sublime driving roads are among the most compelling.
Where else can you find such a dense concentration of world-famous mountain passes? Grimsel, Susten, San Bernardino and the iconic Furka – made famous in Goldfinger – all lie within a relative stone’s throw of one another.
Between these showstopping passes, you’ll journey along technical alpine roads delivering true driving bliss. Prepare for sweeping bends, exquisite switchbacks and long straights, all set against mesmerising scenery that demands frequent photo stops.
A special mention must also go to the exceptional quality of Switzerland’s roads, particularly when compared to neighbouring countries such as Italy. These smooth, immaculately maintained roads are an absolute pleasure when driving high-performance vehicles.
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5. Tradition and innovation combine in Swiss cuisine
Whatever season you choose to visit Switzerland, be sure to bring your appetite because the Swiss truly know how to indulge.
Expect mouthwatering cheeses, fresh local produce and creamy Swiss chocolate. You’ll also want to sample Switzerland’s surprisingly good wines from lesser-known global regions, such as Lavaux – a wine appellation along the sun-soaked northern shores of Lake Geneva, recognised as a UNESCO World Heritage Site for its Roman-era vineyards.
Switzerland is famous for its rustic comfort foods, including the world-famous Swiss cheese fondue – just the dish to enjoy after a long day exploring the mountains. Regional dishes also delight, such as risotto and polenta in the Italian-speaking region of Ticino, and rösti and raclette in German-speaking areas.
Beyond these warming dishes, Switzerland also delivers on fine-dining, with more than a hundred Michelin stars scattered across the country.
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6. Abundant culture, charm and character
Touring Switzerland offers an abundance of charming places to explore, from chocolate-box villages to cosmopolitan cities.
The Swiss capital Bern is a must-visit, particularly its UNESCO-listed old town. It’s a joy to wander the historic arcades and lose yourself in the charming shops and bars.
Zurich is another of our favourites. Switzerland’s largest city and a global financial hub, it combines big-city vibrancy with rich charm and natural beauty. This very walkable and clean city allows you to explore the historic old town, waterfront promenade, and thriving arts scene with ease.
As you move into the Swiss Alps, you’ll discover even more magic. We love the quintessential ski village of Andermatt – a year-round beauty and the perfect base for exploring Switzerland’s most iconic alpine passes. Further down, the compact city of Lucerne charms with its cobbled streets, iconic wooden bridge and lively lakeside setting.
Not forgetting the delights of Interlaken, Zermatt, Davos, and Grindelwald – each offering its own unique allure.
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7. Travelling around Switzerland is seamless
Having toured Switzerland many times, we still relish organising tours here and look forward to each return visit with aplomb. The country’s compact size and the concentration of scenery, roads and amenities make it perfect for diverse and rewarding itineraries. There are opportunities for relaxation and adventure, from private boat charters on lakes to helicopter flights above the peaks.
Drive days are ideally paced, allowing ample time for photo stops, coffee breaks and lingering lunches, without having to worry about racing to the next location.
Naturally, our guests benefit from this approach, with tours designed to let you truly experience Switzerland, not just drive through it. Combined with our preemptive concierge-level service and seamless logistics, this is luxury touring at its finest.
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Discover Switzerland, the effortless way
Is Switzerland worth visiting? We hope this article has clarified that the answer to that question is a resounding yes – at any time of year, Switzerland is beguiling.
Join us on our luxury Swiss Supercar Tour to carve up alpine passes in supercars, relax in ultra-luxe accommodation and indulge in superb fine-dining experiences, all surrounded by the world’s finest scenery.
If you want to learn more about this extraordinary Swiss adventure or any of our European tours, speak with our friendly travel concierge team today.
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