The European Supercar Tour – the one that started it all.
Ten years ago, we began taking guests to Monaco for a weekend of high-octane fun at the glitzy Monaco Grand Prix. What started as a single event quickly evolved into an annual first-class voyage across Europe, combining the thrill of driving supercars on the continent’s greatest roads with five-star accommodation, fine dining experiences, and premium hospitality at the world’s most iconic F1 race.
In 2025, this bucket-list experience remains our most popular tour, with places selling out long in advance each year. Join us as we celebrate everything that makes this tour so unique and unforgettable.
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The journey that started it all
The seeds of our epic European luxury tour were sown in 2008, when we guided a small group of motoring enthusiasts through the continent in a fleet of supercars. In 2013, we raised the stakes by chartering our own superyacht in Monaco’s Port Hercule for the Grand Prix, which marked the start of our now legendary European Supercar Tour.
Now, overlooking the pandemic years, 2025 marks the tenth edition of this flagship tour – and it remains as awe-inspiring as ever. From your arrival in Zurich to the final farewells, this is a spectacular roadshow where you are the star. Unlike cruises or safaris, where you are largely a spectator, this is a fully immersive experience.
Experiencing millions of dollars’ worth of vehicles, you carve your way across Europe, turning heads at every stop. As we arrive in Monaco, you don’t just watch the Grand Prix, you become part of it, soaking up the atmosphere aboard a superyacht moored in the heart of the action.
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Key highlights of the European Supercar Tour
What makes this European luxury tour so special? It’s a completely unique once-in-a-lifetime adventure, where adrenaline, adventure, exclusivity and friendship combine over eleven remarkable days.
Incredible roads, iconic locations
Over the last decade, we’ve perfected our route through Europe, guiding our guests along the finest driving roads on the continent. These include the winding alpine passes of the breathtaking Swiss Alps, scenic lakeside routes beside sparkling waters, and rolling roads through northern Italy’s celebrated wine regions. From there, we continue into the sublime Provençal countryside before reaching the sweeping coastal roads of the French Riviera en route to Monaco.
The world’s greatest supercars
Throughout the journey, you’ll experience the overwhelming exhilaration of driving the world’s best supercars back-to-back, day after day. You’ll drive up to eight supercars from world-famous marques including Ferrari, Lamborghini, McLaren, Audi, Porsche and more, all boasting style, performance and power that beautifully complement the sublime roads of Switzerland, Italy and France. Driving is seamless, with effortless car swaps, full briefings, valet parking, and simple navigation thanks to our lead and sweep cars guiding and communicating at every stage.
Luxury that sets the benchmark
For eleven days, you’re immersed in a sphere of splendour that far exceeds the standard five-star adventure. You’ll stay in a series of outstanding upscale hotels, dine in experiential Michelin-starred restaurants, and be treated to preemptive luxury that surpasses all expectations. Additionally, you can enjoy add-on experiences, including helicopter transfers to Monaco, an evening with an F1 driver, or the opportunity to drive a real ex-F1 car at a private track day.
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Monaco GP weekend: The jewel in the crown
Every year, our European Supercar Tour culminates in Monaco, where guests step aboard our privately chartered superyacht to absorb the weekend’s F1 action – and what a way to peak.
The Monaco Grand Prix is widely considered the pinnacle of motor racing and one of the most exclusive events on the planet. With its fabled street circuit, unapologetic glamour and high-energy party atmosphere, nowhere compares to Monaco during race week.
Navigating Monaco’s complex logistics is challenging during Grand Prix weekend – simply getting into the city is difficult. Chartering a superyacht in the heart of the action is another level entirely. Yet, each year we make this dream a reality, giving our guests the chance to enjoy the most electric party in the harbour.
Overlooked by the amphitheatre of Monaco, we gather world-class DJs, F1 gurus and even mind-bending illusionists to entertain and enthrall. Combine that with a Michelin-starred chef plucked from Tuscany, and cocktails prepared by mixologists flown in from New York and London, and you have an experience that goes far beyond any ordinary race weekend.
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What has changed – and what hasn’t
Over the last decade, we’ve consistently evolved and innovated our supercar driving tours, while preserving the spirit and core experience that guests have loved since day one.
One of the most significant changes is that we now own our fleet of supercars, giving us greater freedom and flexibility. To accommodate the growing popularity of this tour, we occasionally bring in additional vehicles to meet demand.
We’ve also enhanced our operations to ensure each journey runs seamlessly for our guests. This includes a dedicated convoy of support vehicles – our all-star Range Rovers – while we also bring a trailer carrying a spare supercar, just in case.
Our attention to detail is where we’ve seen the greatest evolution. The level of service and opulence we now provide outshines anything we’ve offered before, thanks to years of experience, extensive feedback from our guests, and long-standing partnerships across Europe.
Today, we focus on delivering preemptive luxury, understanding and anticipating each guest’s needs before they arise. This tour has grown beyond a thrilling drive for motoring enthusiasts and is now a high-end bucket-list adventure that leaves a lasting impression on discerning travellers from all walks of life.
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Looking forward: The next chapter of our signature journey
Our Monaco driving experience may be close to perfect, but we never rest on our laurels. Each year, we continue to refine, elevate and surprise, all in pursuit of delivering the world’s finest driving tour.
Whether it’s your first time joining us or your fifth, we aim to exceed expectations with even greater levels of exclusivity, intimacy and indulgence.
While we’ve perfected our route and carefully selected our favourite rest stops, restaurants and accommodations, we still make subtle changes from time to time, adding new experiences and surprises for returning guests.
Experience our most in-demand tour for yourself
The last ten years have been an incredible ride – and we can’t wait to see what the next decade brings for our Monaco Grand Prix driving tour.
If you want to be part of the ongoing legacy of this best-of-class premium adventure, speak with our friendly travel concierge team today to book your place for the next available season.
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