From an exciting new tour series to international recognition, it’s been an extraordinary 2025 for HunterMoss. As the festive season allows us all to take a breather and reflect, join us as we look back on another remarkable year.
“Anthony and I couldn’t imagine this year topping the last – but 2025 astounded us all. From our successful rebrand and new tour launches to forging even deeper connections with our incredible guests, it’s been a year of continuous highlights. We’re greatly looking forward to carrying this momentum through 2026, with a number of exciting initiatives currently in progress – stay tuned!"
- Julie Hunter, COO & Co-Founder
Our year in numbers
Image: HunterMoss
Explore our 2025 highlights
Our tour seasons are always action packed, but in 2025 we marked some milestones that warrant special mention.
Evolution: the official launch of HunterMoss
This summer marked a new chapter in our story as we rebranded from Ultimate Driving Tours to HunterMoss. This new name embraces our wider evolution into a refined luxury travel company offering far more than driving tours.
Still led by our passionate founders and original team, we continue to deliver the award-winning experiences we’re known for, now with a broader vision and an expanded collection of immersive journeys.
HunterMoss reflects who we’ve become over the past 15 years – and where we’re heading. As we approach 2026, our focus is on delivering the epitome of luxury travel with a motoring twist. This includes our signature small-group and self-guided tours, corporate retreats, our remarkable tailor-made holidays, and exclusive F1 and motorsport hospitality experiences across Europe and the US.
Image: HunterMoss
We launched thrilling new destinations and experiences
This year was defined by the excitement around the launch of our small-group tours across the United States.
While many of our luxury journeys in Europe encompass multi-country voyages across a week or more, our US tours deliver full immersion over a long weekend – capturing the culture, cuisine and spirit of each destination in just four unforgettable days.
We introduced seven brand-new itineraries showcasing America’s most scenic and culturally rich regions. This includes the golden vineyards of Napa Valley, the misty Blue Ridge Mountains, the timeless elegance of the Hudson Valley, and the high-desert magic of Santa Fe.
Days are spent driving through dramatic landscapes in our supercar fleet, while evenings are for unwinding with outstanding accommodation and dining, all seamlessly curated by our expert team.
Each of US tour destinations is also replete with a corporate option – giving companies the opportunity to reward guests or employees with a truly memorable retreat.
Image: HunterMoss
We gained global recognition
Our innovation and execution in the luxury travel industry did not go unnoticed in 2025. We were thrilled to retain our crown as the Best Adventure Tour Company at the 2025 World Luxury Travel Awards – for the fifth consecutive year.
Then, in October, we were once again named among the Top Specialist Tour Operators in the prestigious Condé Nast Traveller Readers’ Choice Awards.
Meanwhile, HunterMoss travel experiences attracted widespread global media attention, featuring in publications including:
- Tatler: Experience This Supercar-and-Ski European Trip Through the Austrian Alps in 2026
- Worth: Redefining Luxury Travel Experiences
- TravelAge West: HunterMoss Launches Luxury Driving Tours Across U.S. for 2026
- Travel Weekly: Ultimate Driving Tours Announces Strategic Rebrand
- FINE Magazine: The Return of the Road Trip in 2026
Image: HunterMoss
Our signature experiences went from strength to strength
Alongside our new tours, we continue to develop and refine our renowned luxury European journeys.
Our 2025 season began in early May, with guests discovering the oenophilic pleasures of the Beaujolais, Burgundy and Champagne regions on our spectacular driving tour of France.
Later that month, multiple groups joined our signature European Supercar Tour – a showstopping multi-country journey, peaking with a weekend aboard our private superyacht for the electrifying Monaco Grand Prix.
In late summer, our Alpine Royale Tour returned, delighting guests with a journey from the bierhauses of Munich through the Swiss and Italian Alps to Milan, finishing with a weekend at the iconic Italian Grand Prix.
Many of our 2026 tours are fully booked, but we’re now taking reservations for 2027. We recommend booking early to secure a place on our most in-demand experiences.
2026 is nearly here: it’s time to see the world in a whole new light with HunterMoss
It’s been quite a year for HunterMoss – and 2026 promises more of the same – along with new innovations designed to surprise and delight. Of course, our most popular luxury driving tours will return, so enquire now to register your interest.
We’ll keep you updated along the way, but for now you can speak to our friendly travel concierge team to learn more about our bucket-list experiences.
From the whole HunterMoss team, we wish you the happiest of holidays and a very relaxing new year!
Explore previous end-of-year milestones and reflections:
Share Article
