When it comes to luxury travel, Europe offers extraordinary depth, from the understated opulence of Bavarian alpine hotels to the unrivalled glamour of Monaco.
But what’s the best way to explore the continent? Every traveller is different, with distinct priorities, pace preferences and ideas of what makes a journey memorable.
In this article, we break down the suite of HunterMoss European travel experiences to help you decide which tour is best suited to you.

While all European tours explore the continent, not all tours are created equal. In the case of our signature European driving tours, the word ‘tour’ encapsulates a fully curated, experience-led journey designed around comfort, access and concierge-level service.
In many instances, ‘tour’ describes more traditional mass-market itineraries. There is nothing inherently wrong with these traditional group tours – they simply represent a very different style of travel to the experiences offered by HunterMoss.
Take the useful analogy of a standard car and a Lamborghini. Both will get you from A to B, but only one is engineered to deliver exclusivity and an unforgettable experience.

Now let’s look at three distinct styles of luxury tours to Europe, each designed for different travel preferences.
If you value exceptional experiences, but prefer not to ponder each decision and manage every detail, then our supercar tours offer a strong balance of structure and freedom.
Whether it’s exploring a single country – such as France, Italy or Germany – or taking a multi-country odyssey, these small-group tours are a uniquely crafted celebration of opulence, exclusivity, relaxation and immersion.
By day, you rotate through a fleet of latest-release supercars navigating mesmerising landscapes, from sun-warmed vineyards to exhilarating alpine passes. Cultural experiences are weaved throughout drive days, offering celebrations of Europe’s history and character – a culinary tour of an iconic city or fresh olive oil tasting among the groves, for example.
After enriching days, evenings are spent unwinding in characterful five-star properties, with regional cuisine and immersive experiences reflecting each destination.
Groups are kept intentionally small and bring together like-minded travellers, which allows for a sense of shared adventure without the feeling of being part of a herd. Interestingly, we find that guests who are averse to the concept of “group tours” often end up falling in love with the balance of independence and camaraderie that accompanies our shared experiences.
European Supercar Tour (France, Italy and Switzerland)
Arguably the best driving tour of Europe, our signature multi-country journey takes you on a truly unforgettable adventure across the continent, linking the lakes of Zurich, the sweeping Swiss and Italian Alps, and the French Riviera. Unfolding over 10 days, this experience delves deep into the rich culture of Europe – from rustic dining and Michelin-starred meals to immersive experiences and renowned hotels, offering authenticity at every turn. The tour peaks with a weekend in Monaco, where you witness history unfold at the F1 Monaco Grand Prix from aboard a privately chartered superyacht.
Châteaux & Champagne Supercar Tour (France)
This culinary-focused journey immerses you in the decadent flavours and indulgent traditions of Beaujolais, Burgundy and Champagne. Over a week, the itinerary combines scenic supercar driving with private tastings at established champagne houses, exploration of Lyon’s culinary excellence, and dining at Michelin-starred gems along the way. Each night, guests enjoy staying at elegant château properties along the way, including a stunning medieval castle on the outskirts of Lyon.
Winter Ice Driving Experience (Germany and Austria)
Our unique tour of Germany and Austria offers an opportunity to enjoy winter travel at its most rewarding. Germany is replete with hidden landscapes, often unnoticed by travellers – and our guests take full advantage. In a fleet of high-end SUVs, you’ll cruise snow-draped peaks, dense forests and serene lakeside roads, before evenings in sumptuous spa hotels. Enjoy spending two days mastering a bespoke ice-driving course in a fleet of winter-ready Porsches or skiing the renowned slopes of the Salzburg Snow Space, with ample time to unwind and indulge.

If you prefer to experience luxury travel in Europe at your own pace, then our self-guided driving tours offer a thoughtful blend of independence and reassurance.
Each tour is designed to offer couples the same sense of wonder and exclusivity as our European small-group tours, but with more privacy and flexibility.
Tailored to you, journeys are carefully planned in advance, equipping you with a supercar of your choice, a perfectly curated route, first-class accommodation and tailored dining recommendations. Logistics are arranged ahead of time and on-call support is provided throughout, allowing you to focus entirely on the experience itself.
The result is a European luxury travel experience designed around your personal preferences rather than a predefined itinerary. Enjoy complete freedom, while still benefiting from expert preparation and support behind the scenes.
While each self-guided driving tour is tailored to you, the following are examples to inspire:
Tuscany Self-Guided Driving Tour
Cruise the rolling hills of Chianti in one of our world-class supercars on a self-guided tour of Tuscany. Behind the wheel of your chosen vehicle, enjoy an unforgettable journey through cypress tree-lined hills, rustic vineyards and the epicurean traditions of Italy’s most iconic region. Truly a slice of Italian life at its most enchanting.
Germany Self-Guided Driving Tour
In your supercar of choice, take on the mighty autobahns, sweeping alpine trails and picturesque lakesides of Germany at your own pace. With a meticulously pre-planned route and full support throughout, your seamless journey is complemented by five-star accommodation and refined Bavarian and Tyrolean dining recommendations.

For discerning travellers seeking complete flexibility and a highly personalised approach, tailor-made holidays provide the greatest scope for individuality and exclusivity.
Whether travelling as families, friends or large multigenerational groups, these bespoke journeys offer the ultimate holiday for those exploring together.
Beginning with a blank canvas, destinations, pace and experiences are shaped around your specific interests – whether you crave culinary exploration, cultural immersion or deep relaxation. While a supercar can be incorporated, it is not essential.
From the early planning stages through to arrival and beyond, arrangements are handled discreetly in the background. Wherever you choose to go, travel with complete confidence knowing our signature style of quietly attentive service is delivered at every point.

Whether you’re drawn to one of our signature European driving tours or a tailor-made journey created just for you, the choice ultimately comes down to the destination, pace and experience you want to enjoy. The beauty is that there are no limits.
Our European driving holidays provide a starting point for inspiration. For more tailored guidance, speak with our friendly travel concierge team to discuss your plans and help refine the format that best reflects how you wish to travel.